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Monitoring and measuring task success: Continuous improvement of web content

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Monitor and measure content after it goes live. Continuous improvements throughout the content’s life cycle avoids high-effort optimization projects down the road.

Establish performance indicators

For continuous improvement to work well, you need to establish performance indicators and identify data sources that help you evaluate how your content or service is performing.

We can use data to make sure that:

GC Task Success Survey

As part of reporting requirements for the Government of Canada, Employment and Social Development Canada has adopted the task success survey method as a primary means of measuring the performance of web content and services.

All departments and agencies subject to theDirective on the Management of Communicationsare required to implement the GC Task Success Survey on their web properties.

Monitoring other performance indicators

Monitoring other data sources and performance indicators can uncover potential problems with your content or service.

Combining data from multiple sources gives you a richer picture of how your content or service is performing.

Additional data sources include:

It’s best to combine metrics with usability testing to validate proposed improvements.

Continuous improvement

Use the data you’ve been monitoring (such as user feedback, analytics, and user research) to find ways to improve your content. Evaluate proposed improvements with usability testing.

Over time, programs and policies change and your content will need to change accordingly. With each change comes a new opportunity to research, prototype, and test out solutions before going live.

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