Audience pages must only be used when people are accustomed to accessing services delivered along audience lines: Canada.ca design

Mandatory

In general, audience-based navigation must be avoided as it often creates additional effort for people who come to Canada.ca to complete tasks. For this reason, audience pages must only be used when people are accustomed to accessing services delivered along audience lines.

An audience-based navigation page (topic or index) can be used when:

• information and services are specifically oriented to that audience for purposes of service delivery
• access to services is limited to a specific audience
• the audience is currently being served across all communications channels (by telephone, in person, on the web)

On this page

• When to use this template
• How to use this template
• Working examples
• User navigation

When to use this template

• Use a government-wide audience template page only once for each Canada.ca audience. Government-wide audiences are:
  • Indigenous peoples
  • youth
  • veterans
• Only the departmental lead for the Canada.ca audience can use a government-wide audience template page
• Department leads for audiences are assigned by Employment and Social Development Canada

How to use this template

Note: This template may be modified to address the specific needs of a government-wide audience, as supported by evidence. For example, the government-wide audience page for veterans may use a larger font size for the text.

1: Page title

Mandatory

Describes the audience and page content

• Presentation

  • the page title must be a unique H1
  • must be the first element on the page

2: Audience introductory paragraph

Mandatory

Describes the services and information that can be accessed on this page

• Content

  • provides an overview of all information and services available to this audience
  • keep text short and concise
  • written for a grade 6-8 reading level
• Presentation

  • appears below the page title

3: Audience image

Mandatory

Supports and enhances key messages related to the audience page

• Content

  • the image may appear elsewhere on the site
  • use the Imagespattern
• Presentation

  • the audience image appears at the top of the page
  • appears to the right of the audience page introductory paragraph
  • image is not hyperlinked
  • no text may be embedded in the image

4: Audience social media channels

Optional

Features audience-specific social media channels

• Content

  • use the Social media channels block (follow box)pattern
• Presentation

  • appears below the audience introductory paragraph

5: Services and information

Mandatory

Lists the audience-specific topics

• Content

  • use the Services and informationpattern
• Presentation

  • appears below the audience social media channels
  • heading is labelled “Services and information”

6: Audience features

Optional

Promotes audience-specific current activities being led by departments and agencies across the GC

• Content

  • use the Context-specific featurespattern
• Presentation

  • heading is labelled “Features”

Working examples

• English working example(on GitHub)
• French working example(on GitHub)

User navigation

When a government-wide audience page is used, it is accessible from:

• the home page
• any topic pages that relate to that audience
• institutional and organizational profile pages

Text version

GC-wide audience pages can be accessed from the home page, related institutional profiles and related topic pages.