Government-wide audience page: Canada.ca design

On this page

• When to use this template
• How to use this template
• Working examples
• User navigation
• Latest changes

When to use this template

• Use a government-wide audience template page only once for each Canada.ca audience. Government-wide audiences are:
  • Indigenous Peoples
  • youth
  • veterans
• Only the departmental lead for the Canada.ca audience can use a government-wide audience template page
• Department leads for audiences are assigned by Employment and Social Development Canada

How to use this template

Note: This template may be modified to address the specific needs of a government-wide audience, as supported by evidence. For example, the government-wide audience page for veterans may use a larger font size for the text.

1: Page title

Mandatory

Describes the audience and page content

• Presentation

  • the page title must be a unique H1
  • must be the first element on the page

2: Audience introductory paragraph

Mandatory

Describes the services and information that can be accessed on this page

• Content

  • provides an overview of all information and services available to this audience
  • keep text short and concise
  • written for a grade 6-8 reading level
• Presentation

  • appears below the page title

3: Audience image

Mandatory

Supports and enhances key messages related to the audience page

• Content

  • the image may appear elsewhere on the site
  • use the Images pattern
• Presentation

  • the audience image appears at the top of the page
  • appears to the right of the audience page introductory paragraph
  • image is not hyperlinked
  • no text may be embedded in the image

4: Audience social media channels

Optional

Features audience-specific social media channels

• Content

  • use the Social media channels block (follow box) pattern
• Presentation

  • appears below the audience introductory paragraph

5: Services and information

Mandatory

Lists the audience-specific topics

• Content

  • use the Services and information pattern
• Presentation

  • appears below the audience social media channels
  • heading is labelled “Services and information”

6: Audience features

Optional

Promotes audience-specific current activities being led by departments and agencies across the GC

• Content

  • use the Context-specific features pattern
• Presentation

  • heading is labelled “Features”

Working examples

• English working example (on GitHub)
• French working example (on GitHub)

User navigation

When a government-wide audience page is used, it is accessible from:

• the home page
• any topic pages that relate to that audience
• institutional and organizational profile pages

Text version

GC-wide audience pages can be accessed from the home page, related institutional profiles and related topic pages.

Latest changes

2025-11-26

Added an alert to indicate that this pattern is scheduled for decommission. The reason for decommissioning this template is that government-wide audience pages are now treated as themes.